In a nutshell, he says that BlackBerry 10 cannot “compete meaningfully” against the three major operating systems already out there — Apple’s iOS, Google’s Android, and Microsoft’s Windows Phone. “The potential for RIMM to offer a more appealing, completely new and different OS, without a keyboard (initial devices won’t have it), and with no apps and no ecosystem to enterprise and consumers is incredibly slim.”He notes how RIM is “not a software company at its heart”, and that it has taken a beating from those who are software companies, again Apple, Google, and Microsoft, who continue to generate vast amounts revenue from their software operations.